Wag the dog – the perils of fundraising


This is my first reblog ever. I won’t be making a habit of this, but Ian’s post today articulates so well this issue of mission integrity and the sometimes conflicted relationship between programming and fundraising.

KM on a dollar a day

wag-the-dog-long-tail

I’ve been reflecting a couple of interesting discussions lately on aid communication and fundraising.  In the first, Kurante organized a Google Hangout on “Poverty Porn” i.e. the use of negative, shocking images in aid campaigns (the recording and the twitter storify of the discussion can be found on Tom Murphy’s blog here). During the discussion @meowtree shared a link to this rather discouraging blog post by a fundraising guru here that suggests that those who criticize the use of negative images are undermining the organizations they work for and should be fired!

A second twitter discussion concerned a new “buy one, give one” programme and whether or not it is harmful or helpful and on what basis this type of programme might be judged.

What comes out of both of these is the potential conflict between what makes good aid versus what makes good fundraising. It’s quite…

View original post 917 more words

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Categories: Development Finance, Development Principals, Service Ethics

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